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trust your tyres for longer

With MICHELIN, trust your tyres for longer

Experience the Michelin difference - where performance meets purpose. From everyday drives to extraordinary journeys, we’re committed to designing tyres that keep you safe, confident and moving forward. Choose Michelin for cutting-edge technology,(1) proven longevity,(2) and the trust of millions worldwide.(3)(4)(5)

Trust our expertise

Thanks to our materials science and unrivalled expertise in polymer composites for more than 130 years, we innovate every day on the road with tyres designed for safety, long-lasting performance and driving pleasure.

Why Michelin – Michelin Innovation

Drive with confidence with Michelin

Michelin pushes boundaries - from microscopic compounds to extreme simulated road tests - so you can trust your tyres.

Motion For Life Phase 2, Michelin - Longevity Innovation 15s - USA

Go the distance with Michelin

Discover MaxTouch, a technology that ensures that tyre contact forces are evenly distributed to maximize tread life and maintain optimal performance throughout its lifespan.

Motion For Life Phase 2, Michelin - Silence Innovation 15s - USA

Enjoy a quiet ride with Michelin

Discover Michelin Acoustic, a tyre technology that significantly reduces noise inside the cabin for greater comfort.(6)

Trust your tyres for longer

MICHELIN tyres are designed to offer the best set of performances, from the first to the last mile.(7)

Choose MICHELIN tyres

Since 1889, we've been innovating to offer a range of tyres designed to last and ensure a safe driving experience in all driving conditions. Wherever your journey leads, trust MICHELIN tyres to keep you moving with confidence.

FIND A MICHELIN DEALER, Search among our dealers to find where your tyre is available

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We innovate every day for a better tomorrow

We move the world forward on the road and far beyond.

LEGAL MENTIONS

(1) Michelin commits €600 to €700 million a year to research, development and process engineering programs. With 11,627 active patents in the world, 247 patents filed in 2021 and 6,000 people working in Research & Development, Michelin is developping technologies which will enable the Group to help reach its ambitions for 2030. More info on https://www.michelin.com/en/innovation/

(2) MICHELIN’S most iconic tyre ranges sold in Africa & Middle-east markets  have increased their longevity vs. their previous generation. Results based on tests done by DEKRA upon Michelin's request, for the following tyre lines: MICHELIN Primacy 5 tyres vs MICHELIN Primacy 4+ tyres (test 2024 on size 235/45R18); MICHELIN Pilot Sport 4 SUV tyres vs MICHELIN Latitude Sport 3 tyres (test 2018 on size 235/60R18); MICHELIN Pilot Sport 5 tyres vs MICHELIN Pilot Sport 4 tyres (test 2021 on size 225/40R18), & MICHELIN Pilot Sport 4S tyres vs MICHELIN Pilot Super Sport tyres (test 2016 on size 255/35R19).The sales of the new generation patterns (MICHELIN Primacy 5, MICHELIN Pilot Sport 4 SUV, MICHELIN Pilot Sport 5, and MICHELIN Pilot Sport 4S tyres) combined constitute 50% of our 2025 January to June 2025 MICHELIN brand PC/SUV tyre sales in Africa & Middle east region.

(3) Based on global Michelin internal quality tracker measuring the number of customers returns per million due to manufacturing quality issue (returns reported by dealers to Michelin's salesforce). Data collected worlwide, full year 2024.

(4) With an impressive 4,7/5 average rating from nearly 128,000 users, with more than 85% of reviews at 5 stars. Based on Wonderflow collecting consumers ratings & reviews during 2020-2024 in 12 countries, on passenger car & van tyres : China, France, United Kingdom, United States, Canada, Spain, Italy, Germany, Turkey, independent Japan, South Korea & Australia on the following independent websites : https://global.jd.com/https://www.tirerack.com/https://discounttire.com/https://www.tmall.com/https://www.norauto.es/https://www.norauto.fr/https://www.canadiantire.ca/fr.htmlhttps://www.walmart.com/https://www.samsclub.com/https://www.pepboys.com/https://www.centralepneus.fr/https://www.feuvert.fr/https://www.discounttiredirect.com/https://www.tirebuyer.com/https://www.1001pneus.fr/https://www.kaltire.com/https://www.atu.de/https://reifen.auto.check24.de/https://www.tyrehood.com/en/https://www.hepsiburada.com/https://www.pneus-online.fr/https://prod.danawa.com/https://www.amazon.de/https://www.halfords.com/https://www.pneumatici-pneus-online.it/https://www.amazon.com/https://www.national.co.uk/https://www.tyroola.com.au/https://www.gomme-auto.it/https://www.amazon.co.jp/https://www.1010tires.com/https://www.123pneus.fr/https://www.tirendo.fr/https://www.mytyres.co.uk/https://www.tyre-shopper.co.uk/https://www.reifen.com/de-dehttps://minkara.carview.co.jp/https://www.tirendo.it/https://point-s.ca/https://www.neumaticos-online.es/https://www.consumerreports.org/https://simpletyre.comhttps://www.n11.com/https://shop.autobacs.com/. Results could show minor discrepancies

(5) Based on Michelin's internal survey in between 2020 and 2024 in Europe. Michelin passenger car & van tyres have collected 148 podium rankings out of 216 tests, performed by ACE Lenkrad, ADAC, AMS, AUTO BILD, AUTO BILD allrad, AUTO BILD klassik, AUTO BILD reisemobil, AUTO BILD sportscars, AUTO EXPRESS, AUTO STRASSENVERKEHR, AUTO ZEITUNG, The Reifentester, EVO, Gute fahrt, MOOTTORI, PRO MOBIL, SPORTAUTO, TEKNIIKAN MAAILMA, TEKNIKENS VÄRLD , TYRE REVIEWS,VI BILÄGARE, WHATCAR

(6) MICHELIN Acoustic technology reduces perceived noise in the cabin by approximately 20% (measurement of interior noise, conducted in 2020 on a KIA Cadenza vehicle equipped with 245/45 R19 tyres. Noise level measured on the "170-230Hz" frequency). Results may vary depending on the vehicle, tyre range and size, speed, and road conditions.

(7) "Last mile" being understood as until the minimum legal tread depth (1.6 mm in Europe). Please refer to the minimum legal tread depth in your country. The following tyre lines are designed to offer high level of longevity and performance that lasts:  MICHELIN Primacy 5, MICHELIN Primacy 4+, MICHELIN e.Primacy, MICHELIN Pilot Sport 4S, MICHELIN Pilot Sport 5, MICHELIN Pilot Sport EV, MICHELIN Pilot Sport 4 SUV,  

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